Helping you grow your business online with:
- Custom Websites designed for YOU
- Results-driven strategies
- Getting noticed online.
A Map For Your Future Business Success
Custom Web Design with your Head Genie, Anna McKenzie
Is Your Website Doing Its Job?
Here are the 10 things every small business website must do to turn visitors into paying customers.
Clearly say what you do — in 5 seconds or less
Example: “Custom furniture made from local timber – built for homes that tell a story.”
Position the customer as the hero
"You want your website work hard for you, generating more income."
Have a strong, clear call to action — and repeat it
Show empathy and authority at the same time
“Is your website not converting clicks into customers? OzArtz visitors increased form 2.08K to 4K after we did this ....”
Explain the plan — what happens next
"Step 1: Book a chat. Step 2: I design it. Step 3: You launch with confidence."
Include trust-builders: testimonials or reviews
“Anna is a hard-working and high achieving designer who is always eager to push her skills .”
Speak to a pain point — and offer the transformation
“Stop losing clients because your site’s confusing. Let’s build one that makes it easy to say yes.”
Keep content scannable and clear
Have mobile-first design that loads fast
"OzArtz had 95% of mobile users, so I created content just for mobile users."
Offer a transitional CTA
“Download the prep guide”, “See recent work”, “Register your interest”
I don’t do one-size-fits-all websites, because your business isn’t one-size-fits-all. It also takes all the fun out of being creative.
Every single site I design is built with your business goals and purpose in mind. I tailor each website to how you actually work and what your clients need to see. No repetitive lazy templates. No overdone trends that are over in the blink of an eye.
I deliver clean, clever designs that are user-friendly and get to the point so that your business stands out and gets results.
Every Web Design by Sahara Studio Includes
Google Business Profile Optimisation
Site Speed
Optimised Business Listings
Social Media Integration
Responsive Website Design
Image Optimisation + Alt Tags
Designing with WCAG Guidelines
WordPress Web Design for solution driven results
Custom Web Design Packages
Single Page
Web Design
Landing Page
Best suited for:
Small businesses or individuals looking to establish an online presence with a simple, yet professional, single-page website.
- One-page website design
- Customised to your brand colours and fonts
- Basic SEO optimisation
- Contact form
- One round of revisions
- Social media integration
Core Features
Web Design
3-5 Pages
Best suited for:
Startups and small businesses needing a multi-page website to showcase their services, team, and contact information.
- Up to 3-5 pages (Home, About, Services, Contact)
- Customised to your brand colours and fonts
- Basic SEO optimisation
- Mobile-responsive design
- Contact form and social media integration
- Customised Design (no templates)
- Google Analytics + Google Business Profile Manager
Advanced
Web Design
6 + Pages
Best suited for:
Growing businesses that require a more sophisticated website with enhanced design elements and a blog to engage their audience.
- Up to 6-9 pages
- Customised to your brand colours and fonts
- Responsive design
- Itemised Contact form and social media integration
- Google Maps integration
- Customised Design (no templates)
- Google Analytics + Google Business Profile Manager
- SEO Optimisation
- Ongoing monitoring for 3 months after launch
We focus on unique design elements, high-quality content, and a great user experience.
What role does social media play in website traffic?
Your social media should not only reinforce your brands awareness and drive traffic, but also play an essential role in supporting your SEO efforts. Like your website, your content must deliver real value to your audience while fostering engagement and building credibility with search engines. A strong social presence helps boost trust with the public and increases traffic to your website—all of which contribute to improved SEO performance.
How can I use my website to build an email list?
Include sign-up forms, offer valuable content like newsletters or ebooks, and provide clear calls to action. Lead Magnets are also your best friend. Keeping them relevant to your industry is a must, but particularly service based industries can offer how-to's, checklists and guide books.
What features should my website have to support customer engagement?
This really depends on the type of website you have. I discourage a chat bot unless your going to monitor it live, otherwise its easier for a customer to send you an email. FAQ's are great, along with interactive elements like blogs, forums, live chat (if its actually live) and social media integration.
Responsive Web Design
Responsive Web Design ensures that your site adapts seamlessly to different screen sizes, providing an optimal user experience for all of your potential visitors. With responsive website design, you’ll engage more users, improve SEO, and stay ahead in the competitive online landscape.
In today’s digital world, having responsive website design is essential. Sahara Studio specialise in creating website designs that look and function perfectly on any device, whether it’s a desktop, tablet, or smartphone.
Google Favours the Responsive
Responsive design contributes to better search engine rankings, driving more organic traffic to your site.
“Google search favours mobile indexing first, so build your website with responsive design.”
SOURCE
Googlebot will only crawl and index the mobile version of a webpage. If your website is not responsive design, Google will index the page as-is.
Mobile Response
Matters
In Australia, around 91% of the population owns a smartphone.
A responsive design ensures your website looks and functions seamlessly on various screen sizes.
“A mobile responsive website makes it easier for visitors to engage with your content, navigate your site, and complete purchases. If your website is not mobile responsive, visitors may become frustrated and leave, leading to a higher bounce rate and lower conversion rates.”
Speed Keeps Users Engaged
Page speed matters. How quickly your website loads will be a key factor in keeping your users interested.
Mobile users especially don’t want to hang around.
How quickly your website loads will be a key factor in keeping your users interested.
53% of mobile users abandon a site if it takes longer than three seconds to load.
Usability Impacts Conversion
Responsive design ensures that your audience has a great user experience resulting in a higher chance of conversion.
When your website is easy for people to use, they’re more likely to do what you want them to do, like buy your products or sign up for your services.
If your website is hard to use, people might get frustrated and leave without doing anything. So, making sure your website is easy to navigate and understand can help you get more customers or clients.
Website Design Services
Frequently Asked Questions
What is Responsive Website Design?
Making your website design is 100% responsive for your users is a key factor in getting google to recognise and rank your website. This means we check and design your layout for desktops, mobile devices and iPads or tablets.
As of July 2025, 64.35% of global website traffic comes from mobile devices—this is up from approximately 60–61% in 2024 (Source :Soax)
Some sources also report a similar figure of 63.2% for mobile-generated website traffic in 2025.
A current client has a whopping 92% of all traffic coming from Mobile Devices. And how do we know this, because I set up accurate and detailed monitoring through Google Analytic.
What is Google Search Console?
Google Search Console (GSC) is the bench mark in getting your site discovered and indexed by Google. Website Design that connects to Google is essential for business success and it is ABSOLUTELY FREE
It also provides information on you users from including
- Traffic to your website design;
- Which pages Google can read and have indexed with your websites new design
- What devices they view your new website design on;
- Where your audience is coming from
- How long they spend on any page on your website;
- The “bounce rate” which is how long your users are engaged with your website before they move on.
- And so much more..
What is Essential Accessibility?
Making your website design accessible for everyone is not just a ranking factor, its common sense.
This is where the designer brain fights with the boss brain. Yep – love how it looks – but what is my ideal client and are they going to be able to use this website.
I am always aware of the neurodiverse community when designing websites. Why? Because I have been make the world look better for my autistic child since he was 3. Now towering over me, which really isn’t hard at 5″2 , I have been doing the research for years.
About 10 years ago I discovered the W3C. It amazes me how many people don’t actually know about it, and how many times I see web design templates that break every single rule . . . . WE DO NOT CENTRE BODY COPY TEXT EVER.
Rant finished.
W3C is stands for World Wide Web Consortium.
“W3C’s primary activity is to develop protocols and guidelines that ensure long-term growth for the Web. W3C’s standards define key parts of what makes the World Wide Web work.”
The W3C provide the Web Content Accessibility Guidelines (WCAG). These are the most basic guidelines for Website Design and Content .
There are 5 areas these guidelines cover:
- Perceivable
- Operable
- Understandable
- Robust
- Conformance
These 5 areas cover a lot of ground but they include important information to keep your website relevant and accessible for all.
Website Design with us will include:
- Logical Navigation
- Text contrast (3:1 rule)
- Line height, word spacing + letter spacing as advised by WC3
- Minimising automatic Blinking + Scrolling
- Following the Flashing Rule (3 flashes rule)
- Alt Image Text (for vision impaired and for SEO Optimisation)
- Hovering and Focus on essential parts of your website design message
- Adaptability (which we call responsive – turn your phone and the website adjusts for example
All of these guidelines are apart of our design process ensuring your website design can reach all of your audience.
Why is Readability a Good Idea?
Google will rank your site based an a lot of different factors – and readability is one of them.
As we discussed in accessibility, readability is an essential part of accessibility.
- Navigation
- Text contrast (3:1 rule)
- Line height, word spacing + letter spacing
- Alt Image Text (for vision impaired
- Adaptability (which we call responsive – turn your phone and the website adjusts for example
On readability (they age of the person your writing for) the W3C states:
“When text requires reading ability more advanced than the lower secondary education level after removal of proper names and titles, supplemental content, or a version that does not require reading ability more advanced than the lower secondary education level, is available.”
This suggest content should be able to be read and understood by an 8th or 9th Grader. That’s around a 12 – 14 years old. I have seen many other suggestions for younger but this benchmark has been around for a while with W3C and they are always reviewing their standards.
How Much Control Do I Have of My Website?
We believe we are the caretakers of your website until we hand over.
We make sure all hosting, software licences, Google Analytics, and Google My Business are set up with a gmail address we create for you so you have ABSOLUTE FULL CONTROL at all time.
How Do I Capture Leads with my Webiste?
- Lead magnet designs that offer value to your users and ask questions that show you are an authority in your field
- Optimising content and ensuring all links and forms are in perfect working order.
- Keep form fields to a minimum – nobody wants to give all their details away first
- Using pop-ups correctly and sparingly.
- Ensure lead captures provide a way you can help your users.
- Ensure you provide personalised responses to your users who want to interact with you.
What people Say About Our Web Design Services
The impact of Anna’s work on my project cannot be overstated. Her designs not only met our needs but also elevated our brand’s image and made a significant difference in our marketing efforts. I received numerous compliments from clients about my branding.
