Featured Case Study
A dual-purpose booking and retail platform designed for a national resin art brand, bridging the gap between physical experiences and digital commerce.
Industry:
Creative Workshops, Event Management and Online Store
Platform:
WordPress, WooCommerce, Elementor Pro
Key Systems
Booking platform, CRM, reporting tools
Services Provided
Website architecture, SEO, operational tools
OzArtz Project Overview
Sahara Studio was tasked with architecting a unified digital ecosystem. The goal was simple but ambitious: create a seamless journey where customers could either book a physical workshop near them or purchase DIY kits to experience the art form at home.
OzArtz runs hands-on resin art workshops across Australia and creative supplies online. The website needed to support two very different customer journeys: booking workshops and purchasing products.
The Challenges
As their popularity exploded, the manual processes for managing workshop bookings across multiple cities and fulfilling retail orders for their signature resin kits became a bottleneck for growth.
OzArtz operates workshops across several states and cities, requiring a system capable of managing:
- multi-location event bookings
- different workshop types
session times for each event - customer communication
- retail product sales
- inventory management
- refund processing
- customer enquiries
OzArtz System Architecture
The OzArtz website was built using WordPress and WooCommerce to create a flexible platform capable of supporting both event bookings and online retail.
The structure includes:
- location-based workshop booking pages
- an integrated e-commerce store
- event session management
- automated reporting systems
- customer communication tools
This allows the business to manage bookings, retail products and customer communications from a single central platform.
Wordpress + Elementor Pro
Custom headless-inspired architecture for lightning-fast page loads and robust content management across global regions.
Woo Commerce
Seamless checkout experiences integrated with multi-currency support and automated tax calculations for 15+ countries.
Fluent CRM
Deep marketing automation that triggers personalized email sequences based on student progress and purchase behavior.
Operational Systems
- Event Booking System
- Custom Operational Tools
- Customer Communication and CRM
Event Booking System & Management
The OzArtz website includes a structured booking system designed to manage workshops across multiple locations and sessions.
The OzArtz website includes a structured booking system designed to manage workshops across multiple locations and sessions.
Key features include:
• customers select city, class type and session time when booking
• support for both afternoon and evening workshop sessions
• ticket availability tracking for each individual session
• clear visibility of workshop capacity to prevent overbooking
• a simple booking process that reduces confusion for customers
• integration with the WooCommerce order system for payment processing
This system allows workshops to be organised across multiple locations while keeping the booking process simple and reliable for customers.
Custom Created Operational Tools
Several custom operational tools were developed to support the day-to-day management of the business and provide visibility into sales and workshop activity.
The OzArtz website includes a structured booking system designed to manage workshops across multiple locations and sessions. Customers can easily select their city, class type and preferred session time, allowing workshops to be organised clearly and efficiently.
The system supports both afternoon and evening sessions and manages ticket availability for each event. This ensures workshops do not exceed capacity while providing customers with a simple and reliable booking experience.Several custom operational tools were developed to support the day-to-day management of the business and provide visibility into sales and workshop activity.
These tools include:
• automated sales reporting for workshop ticket variations
• daily summaries of bookings and ticket sales
• tracking of session performance across different locations
• monitoring demand for specific workshops and class types
• reporting tools to help guide scheduling decisions for future events
These operational tools provide the business with valuable insights into workshop demand and sales performance.
Customer CRM Implementation
A popular CRM was implemented to manage customer communication and mailing lists, allowing the business to maintain ongoing engagement with customers.
FluentCRM was implemented to manage customer communication and mailing lists, allowing the business to maintain ongoing engagement with customers.
The system allows the business to:
• organise customer lists by workshop location and attendance
• communicate with customers who have attended previous classes
• announce new workshop locations and event releases
• share updates about products, kits and creative supplies
• maintain ongoing communication with the OzArtz creative community
This system supports repeat bookings and helps build a strong customer base across multiple workshop locations.
Product and Brand Development
- DIY Resin Kits and Video Learning
- Product Development and Sourcing
- Maintaining Brand Consistency
DIY Resin Kits &
Video Learning
To support customers who are unable to attend in-person workshops, OzArtz developed a range of DIY resin art kits that allow customers to recreate the workshop experience at home.
To support customers who are unable to attend in-person workshops, OzArtz developed a range of DIY resin art kits that allow customers to recreate the workshop experience at home.
Key elements include:
• DIY resin kits designed to replicate the workshop process
• carefully selected materials including pigments, boards and tools
• step-by-step instructional video content guiding customers through the project
• a structured learning format so customers can follow along at their own pace
• an alternative option for customers who cannot attend physical classes
This approach allows the business to reach a wider audience while extending the workshop experience beyond the classroom.
Product Development
& Sourcing
In addition to workshops and DIY kits, a range of supporting products were sourced and developed to support both the workshop experience and the online store.
In addition to workshops and DIY kits, a range of supporting products were sourced and developed to support both the workshop experience and the online store.
These products include:
• custom printed workshop aprons
• branded workshop carry bags
• pigment sets used within the classes
• resin mould products and accessories
• additional creative tools and supplies
These products are used during workshops and are also available for purchase through the online store, expanding the retail side of the business.
Maintaining Brand Consistency
As the business expanded into workshops, retail products and DIY kits, maintaining a consistent brand experience became an important part of the platform development.
As the business expanded into workshops, retail products and DIY kits, maintaining a consistent brand experience became an important part of the platform development.
This includes:
• consistent visual presentation across the website and products
• branded workshop materials and packaging
• clear communication of the creative workshop experience
• alignment between in-person workshops, DIY kits and online content
• a unified brand identity across digital platforms
Maintaining this consistency helps reinforce the OzArtz brand while ensuring customers have a cohesive experience across workshops, products and online content.
Website Management and Growth
- Website Admin and Management
- Search Engine Optimisation
- Digital Presence & Management
Website Admin & Management
To support customers who are unable to attend in-person workshops, OzArtz developed a range of DIY resin art kits that allow customers to recreate the workshop experience at home.
The OzArtz website functions as a central administration platform that allows the business to manage bookings, customer orders and enquiries from a single system.
Key administrative functions include:
• managing workshop ticket sales and session availability
• processing product orders through the online store
• handling customer enquiries related to workshops and products
• managing refunds and order adjustments when required
• updating event listings and workshop locations as new classes are released
This system reduces administrative workload while providing a clear overview of bookings, sales and customer activity.
Search Engine Optimisation
Search engine optimisation was implemented across the website to improve visibility for workshop bookings and product searches.
Search engine optimisation was implemented across the website to improve visibility for workshop bookings and product searches.
SEO improvements include:
• structured page titles and meta descriptions
• location-based workshop pages to support event discovery
• optimised product categories for DIY kits and creative supplies
• image optimisation and alt text for search visibility
• performance optimisation to improve page speed and user experience
These improvements help ensure the website performs well in search results and attracts new customers looking for resin art workshops and supplies.
Digital Presence & Management
OzArtz maintains an active digital presence across multiple platforms to support workshop promotion and community engagement.
OzArtz maintains an active digital presence across multiple platforms to support workshop promotion and community engagement.
This includes:
• Facebook for workshop announcements and event promotion
• Instagram to showcase artwork created during workshops
• community engagement through posts and shared customer artwork
• directing social media traffic back to the website booking system
• building an engaged audience without relying heavily on paid advertising
This digital presence helps maintain ongoing engagement with the creative community while supporting consistent workshop bookings.
The Outcome
Key outcomes include:
- A structured booking system
supporting workshops across multiple locations. - An integrated online store
for DIY kits, pigments and creative supplies. - Operational tools
for tracking workshop demand and ticket sales. - Streamlined administration
for bookings, orders and customer enquiries. - Improved search visibility
through structured SEO and performance optimisation. - An active digital presence
supporting ongoing workshop promotion.
The OzArtz website now functions as both a customer booking platform and a central operational system for the business. It supports workshop bookings across multiple cities while also operating as an online retail store for resin art products and DIY kits.
Through the integration of booking systems, e-commerce functionality and customer communication tools, the platform allows the business to manage workshops, product sales and customer engagement from a single environment.
∗ Paid advertising campaigns on Meta platforms are managed by Sunrise and Socials. Sahara Studio is responsible for the website platform, operational systems, SEO and organic digital presence.
The Final Result
The result is a scalable digital platform that supports both the creative and operational sides of the OzArtz business, allowing the team to focus on delivering workshops while the website manages bookings, products and customer communication.
