Peak Group
Peak Civil Solutions | Peak Plumbing + Gas
Peak Civil Solutions +
Peak Plumbing and Gas
The Project
When Peak Group, a Sunshine Coast business incorporating Peak Civil and Peak Plumbing & Gas, approached me, they sought to optimise their websites for SEO. However, during my initial assessment, it became evident that a more comprehensive approach was needed to improve their online presence and usability.
Peak Civil Solutions
Web Design
Peak Plumbing + Gas
Web Design
Peak Group
Landing Page
1. SEO and URL Optimisation
Peak Group had nil strategy implemented for SEO for on and off page SEO, Technical SEO and local SEO.
2. Lack of Connectivity
The two websites and landing page skipped valuable opportunities SEO opportunities for cross-site navigation.
3. Brand Consistency
Images needed to be updated in photoshop to reflect the new logo branding with their machinery and truck fleets
4. Content and Usability
The sites content didn’t meet with the Web Content Accessibility Guidelines (WCAG). This included layout issues affecting readability, along with language that lacked flow, comprehension and spelling errors in general copy and project titles. We worked with the client directly for clarification specifically related to industry terminology.
5. Business Distinction Compromised
The web design had inconsistencies across the individual sites such as critical business information, including incorrect ABN details, email addresses, and contact numbers. These errors created confusion in identifying the uniqueness of each business and potential missed opportunities for Peak Civil.
Small Change... Big Impact
I visited the client on-site to gain a deeper understanding of their needs and to ensure their specific preferences were incorporated into the project.
During the meeting, we discussed what they wanted to see on each site. A comprehensive website report was provided, highlighting key opportunities for improvement and discussed necessary updates.
This collaborative approach ensured that the project goals aligned with the client’s vision while addressing critical areas for growth and optimisation.
Design and Layout
- Redesigned all pages with a cleaner, more user-friendly layout utilising images and design style conveyed by the client.
- Ensured compliance with WCAG guidelines for accessibility, focusing on type and spacing.
General Clean Up
I conducted a comprehensive cleanup of the three websites to improve performance and ensure professionalism:
- Resized excessively large images and removed unused ones, adding lazy loading to improve site speed.
- Removed placeholder text and hidden content that were being flagged in SEO tests, ensuring accurate and professional search engine results.
- Optimised plugins for better speed and performance.
- Addressed inconsistencies across the websites, such as incorrect ABN details, email addresses, and contact numbers. This ensured that each business was accurately identified and differentiated, reducing potential confusion for customers.
Performed competitor research to identify relevant keywords for each business section’s focus and individual page strategy. Implemented on-page, off-page, technical and local SEO strategies including optimised URLs, implementing keyword structure, connected sites to free local directories and optimising Google My Business Profiles.
Interconnectivity
Created links between the websites to encourage user flow and improve SEO.
Brand Alignment
Edited and photoshopped site images to incorporate the new branding and logos.
Content Refinement
- Rewrote copy to simplify and clarify messaging to provide consistency and professionalism.
- Ensured consistency and accuracy by correcting errors in project names and descriptions. Implemented consistent capitalisation across business names and titles.
- Created Unique Call to Actions for each individual page.
Results
The revamped websites now reflect a cohesive, professional brand image. They are optimised for search engines, with interconnected pages and user-friendly layouts. By combining clear content, local SEO strategies, and accessible design, the websites now effectively communicate the unique offerings of Peak Group, Peak Civil, and Peak Plumbing & Gas.
Overall Result
This project highlighted the importance of a holistic approach to web design and SEO. By addressing technical, design, and content challenges, I was able to deliver an online presence that positions Peak Group and its businesses as leaders in their industry on the Sunshine Coast.
The client’s original capability statement was designed for print with facing pages, but as it was predominantly shared via email, the format was not suitable for digital use. Additionally, the content faced similar challenges as their websites, including inconsistent language, spelling errors, and incorrect page numbering. To address these issues, I completely redesigned the document using the copy and imagery from their websites to ensure consistency and professionalism.
The initial redesign was created in Adobe InDesign to establish a polished layout and cohesive design. I then imported the document into Canva, allowing the client the flexibility to make updates as their business evolved, such as staff changes or new projects.
Recognising the need for tailored communication, I worked with the client to expand the original statement into four unique versions: Peak Group, Peak Civil, Peak Plumbing and Gas, and Peak Plumbing and Gas Residential. Each version was customised with distinct content and layouts to reflect the specific focus and audience of the individual entities.
To further streamline their branding, I set up their Canva account with preloaded brand assets, including logos, photos, and project templates. This ensured their team could easily maintain consistency and efficiency when updating documents or creating new materials.
This comprehensive approach not only provided them with professional, versatile capability statements but also empowered them with the tools to manage and evolve their brand materials independently over time.
What the Client Said..
What a breath of fresh air! Anna provided a refreshing perspective to our website review. We are very happy with the result and Anna was a dream to work with, always one step ahead of ahead of us in anticipating the direction we should take.
- Trish Thorogood
Peak Plumbing + Gas Website
Peak Civil Solutions
