A Case Study in Branding

Laura Scott, a respected neuropsychologist based in Victoria, Australia, approached me with a unique challenge. She needed a cohesive branding identity that could effectively communicate to both the professional legal industry, where she presented reports, and her clients, many of whom suffered from brain injuries.

Embracing the New Year: A Checkpoint for Your Brand and Social Strategy

Your online presence is the window through which potential clients perceive your business. A robust social strategy is indispensable. This doesn’t mean being a slave to the platforms, it means making a plan and choosing content wisely.