custom Website Design

Making your website design is 100% responsive for  your users is a key factor in getting google to recognise and rank your website.  This means we check and design your layout for desktops, mobile devices and iPads or tablets.

** As of 2024, 60.67% of website traffic comes from Mobile Devices. By 2025, there will be over 1 billion 5G connections globally. 92.3% of internet users consider accessing the internet through their smartphones compared to other devices.

Source: Whats the Big Data HERE

Google Search Console (GSC) is the bench mark in getting your site discovered and indexed by Google. Website Design that connects to Google is essential for business success and it is ABSOLUTELY FREE

It also provides information on you users from including 

1. Traffic to your website design;
2. Which pages Google can read and have indexed with your websites new design
3. What devices they view your new website design on;
4. Where your audience is coming from
5. How long they spend on any page on your website;
6. The “bounce rate” which is  how long your users are engaged with your website before they move on.
7. And so much more..

A call to action a text link, button or statement that inspires your user to click.

Call Now, Join for Free, Download Now.

A compelling call to action (in my expert opinion) – is a block that states a problem your user is having that needs solving –  then you use a hook – a possible solution that it can be resolved by -“clicking here”.

Example: NETFLIX

Your looking for a movie to watch.  You go to Netflix and scroll through the titles. You click on a particular title.

PROBLEM: Looking for something comical to watch

A SOLUTION:

JUMANJI: WELCOME TO THE JUNGLE

THE HOOK:

“Four high school students get sucked into the jungle setting, of a video game where they embark on a quest as their comically mismatched adult avatars.

CALL TO ACTION: PLAY BUTTON

As each movie title is different, each compelling call to action or block, must offer a different solution. 

Your business provides many solutions, so we want to make sure your website states a range of solutions for your users.

Making your website design accessible for everyone is not just a ranking factor, its common sense.

This is where the designer brain fights with the boss brain.  Yep – love how it looks – but what is my ideal client and are they going to be able to use this website.

I am always aware of the neurodiverse community when designing websites. Why? Because I have been make the world look better for my autistic child since he was 3.  Now towering over me, which really isn’t hard at 5″2 , I have been doing the research for years.

About 10 years ago I discovered the W3C.  It amazes me how many people don’t actually know about it, and how many times I see web design templates that break every single rule . . . . WE DO NOT CENTRE BODY COPY TEXT EVER.

Rant finished.

W3C is stands for World Wide Web Consortium.

“W3C’s primary activity is to develop protocols and guidelines that ensure long-term growth for the Web. W3C’s standards define key parts of what makes the World Wide Web work.”

The W3C provide the Web Content Accessibility Guidelines (WCAG). These are the most basic guidelines for Website Design and Content .

There are 5 areas these guidelines cover:

1. Perceivable
2. Operable
3. Understandable
4. Robust
5. Conformance

These 5 areas cover a lot of ground but they include important information to keep your website relevant and accessible for all.

Website Design with us will   include:

• Logical Navigation
• Text contrast (3:1 rule)
• Line height, word spacing + letter spacing as advised by WC3
• Minimising automatic Blinking + Scrolling
• Following the Flashing Rule (3 flashes rule)
• Alt Image Text (for vision impaired and for SEO Optimisation)
• Hovering and Focus on essential parts of your website design message
• Adaptability (which we call responsive – turn your phone and the website adjusts for example

All of these guidelines are apart of our design process ensuring your website design can reach all of your audience.

• Navigation
• Text contrast (3:1 rule)
• Line height, word spacing + letter spacing
• Alt Image Text (for vision impaired
• Adaptability (which we call responsive – turn your phone and the website adjusts for example

“When text requires reading ability more advanced than the lower secondary education level after removal of proper names and titles, supplemental content, or a version that does not require reading ability more advanced than the lower secondary education level, is available.”

We use the Elementor theme  HELLO.  This is like opening your sketchbook to a blank page rather than one with the constraints of lined paper.  We create your website for you, without any cookie cutter predetermined templates.

We believe we are the caretakers of your website until we hand over.

We make sure all hosting, software licences, Google Analytics, and Google My Business are set up with a gmail address we create for you so you have ABSOLUTE FULL CONTROL at all time.

1. Lead magnet designs that offer value to your users and ask questions that show you are an authority in your field
2. Optimising content and ensuring all links and forms are in perfect working order.
3. Keep form fields to a minimum – nobody wants to give all their details away first
4. Using pop-ups correctly and sparingly.
5. Ensure lead captures provide a way you can help your users.
6. Ensure you provide personalised responses to your users who want to interact with you.

Images need to be in particular sizes and formats to keep your page speed consistent.

Big clunk photos will impact your page speed, or not load at all.

This is why we need to add a little thing called ALT text to your images, so people and Google know what they are about.