Corporate
Cupid
LEAD MAGNET DESIGN
Ebook Layout and Design
TASK
The brief was simple. Renee had prepared all copy and photos from a recent photo shoot.
She wanted this e-book to mimic her Instagram account for Corporate Cupid. But I was given complete freedom in design and layout. I sourced all of the images from free sites which such luxury images are in abundance.
The core objective of this lead magnet was not only to provide valuable insights to their current clients but also to underline their position as industry leaders to prospective clients.
DESIGN
Following Corporate Cupid’s Instagram was going down the path of branding that echoed luxury. My main source of inspiration was the classic styling from high end brands such as the House of Chanel, Tag Heuer, Armani and the like.
The core objective of this lead magnet was not only to provide valuable insights to their current clients and attract new clients while illustrating their position as industry leaders. Their ideal client’s are successful corporate professionals. Corporate Cupid positions themselves as an exclusive solution, ensuring like minded individuals were the clients they attracted..
“Our tailored approach combines practical knowledge and experience with psychology principles, insight into human behaviour and coaching expertise.” – Corporate Cupid..
Neutral tones were a strong feature in her existing images with luxurious black, white and gold. Images consistent with the branding where white linens, soft furnishing, fast cars, classic watches and the like.The colour tone needed to follow the initial branding to provide a cohesive and consistent brand story.
The core objective of this lead magnet was not only to provide valuable insights to their current clients and attract new clients while illustrating their position as industry leaders. Their ideal client’s are successful corporate professionals. Corporate Cupid positions themselves as an exclusive solution, ensuring like minded individuals were the clients they attracted..
“Our tailored approach combines practical knowledge and experience with psychology principles, insight into human behaviour and coaching expertise.” – Corporate Cupid..
Neutral tones were a strong feature in her existing images with luxurious black, white and gold. Images consistent with the branding where white linens, soft furnishing, fast cars, classic watches and the like.The colour tone needed to follow the initial branding to provide a cohesive and consistent brand story.
COLOUR
SOCIAL MEDIA
