logo redesign | iglooze luxury dome hire

At the client’s request, we retained the dome concept from the original logo, as it was a key element of their brand identity. However, the original design felt incomplete, so we refined it to create a more cohesive and balanced logo mark.

For the typography, we explored various options to find the perfect balance between style and readability. With this type of font, there’s always a risk of compromising legibility, so we carefully selected fonts with clear, recognisable letterforms. To enhance the design, we combined elements from different fonts—most notably, the “I” in Iglooze comes from a different typeface than the rest of the letters.