LOGO, BRAND, ICONS + MOCKUP IMAGES
TALE MARKETING AGENCY
MISSION
Tale Marketing + Branding started with thew owner Susan – who provided a clear brief from the start. She had selected her colour scheme and chosen the icon she wanted to represent her brand. She also had ideas on her typography. As her ideal clients were from here existing business, blue was essential to communicate her brand to her existing clients who also favoured blue in their marketing and design.
Tale marketing Agency BRANDING + DESIGN
BRANDING + IDENTITY
LOGO DESIGN
The “tale” logo mark was initially to be a solid colour, with variations of the logo to be represented in each colour she had selected.
We expanded on these colour combinations into one mark that encompassed all the colours as gradients to bring the mark to life. This means she could use individual single-colour logos to represent different aspects of her business, all tying back to a single master logo. This provided an arrangement of logos for different purposes but still ensured consistency in her branding.
TYPOGRAPHY
The typography was straightforward and clear. We moved away from basic fonts such as Futura, and Arial to Neuzeit Grotesk in Bold which provided a classically but even letter distribution and combination.
COLOUrs
TYPography
Neuzeit Grotesk Bold
ABCDEF
ghijklmno
pqrstuvwxwz
Master Logo
Secondary Logo #1
Logo Mark Full Colour
Logo Mark
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