Natures Focus By Natasha
journal design - logo refresh - marketing assets
The Client Project
Natures Focus By Natasha Client Touchpoints
journal design
refresh logo
product design
Natures Focus by Natasha Journal Design
The variety of Natasha’s design requests can be illustrated in the image above. While this is not a complete list, it illustrates how we incorporated here concepts with consistent branding and use of typography and her logo together with her images and the design.
She had already started pulling together her journal in Canva, and needed some education about preparing a document for print. Aspects that we designed were do within Adobe and then brought into Canva as Natasha wanted complete control of her journal.
We also designed poster for point of sale, a large banner, thank you cards, notebook covers and product stickers.
Original Logo
Redesign
Logo Refresh
Natasha already had designed her logo within Canva, and we explored other options, but she still wanted to keep the basics.
We did a little tweak here and there and added some gold foil. The end result is a clearer and more readable logo with some simple typography effects.
Journal Layout + Design
We spent a few months working around the layout of each page and the order within her journal.
Image placement was carefully considered, as they represented the beginning of a section. This meant following some design rules shared with Natasha’s to ensure flow.
Another issue to address was the spacing for people to write information and paper type. As images were included to feature her photography, shiny glossy paper would suit them best. However, the practical nature of the Journal needed to be considered. As glossy paper is hard to write on.
Thinking about the user experience we suggested that the paper be a matt so it is easier to write with. It still showed off her photography but provided a lead to purchasing the photographs on her website.
User Experience
The concept of user experience, a term commonly associated with websites and apps, is yet equally crucial in the realm of print and marketing materials.
Our meticulous approach extends beyond the digital landscape, encompassing elements such as spacing, paperweight, and the paper type itself.
Whether crafting a journal, book, form, or workbook, each design project is approached with a unique perspective.
At Sahara Studio, we understand that design goes beyond aesthetics; it’s about creating a successful product that delivers a seamless and enjoyable experience for the end user.
Regardless of the medium, we ensure that our designs are user-friendly, making it easy for consumers to engage with our creations and providing them with a delightful experience, as we did in Natasha’s journal.
Client Love
Anna is a Perfectionist
I made a start on designing a journal and needed a second pair of eyes who could help make this dream become a reality. After many failed attempts locally, Anna was recommended to me via a business page for going above and beyond and so my luck was certainly in! Anna worked daily with me, at all hours for several months to complete this project in time for Christmas.
Her communication skills were excellent, not to mention her knowledge around book-making and printing skills I needed to set up the basics. Anna is a perfectionist, so her attention to detail matched my personality really well. The design is so unique and I couldn’t be happier with the final result. Thank you Anna for all your patience and hard work.
